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ODEyam yam

yam yam

Flag: gbEnglishOxford Dictionary of English

yam yam /ˈjam jam /
noun British English dialect a person from the Black Country in the West Midlands:
it's bad enough when yam yams visit Kings Heath
all we need now is a goal from Wolves to make it a great night for yam yams.
– ORIGIN 1990s: reduplication of yam, representing a regional pronunciation of you am, a dialect usage regarded as characteristic of Black Country speech; use of the term is particularly associated with Birmingham, a city close to but not part of the Black Country.