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ODElactivism

lactivism

Flag: gbEnglishOxford Dictionary of English

lactivism /ˈlaktɪvɪz(ə)m /
noun [mass noun] strong advocacy of breastfeeding (sometimes used with negative connotation, suggesting an uncompromising approach):
the rally is only the most visible example of a recent wave of lactivism.
– ORIGIN early 21st century: blend of lactation and activism, on the model of lactivist.
lactivism — ODE · Shobdo