ident — ODE · Shobdo

ident /ˈʌɪdɛnt

▸ noun

1 a short sequence shown on television between programmes to identify the channel:

reminiscent of some early MTV channel idents, the ad showcases a large number of different takes on the logo

the idents also contain references to tales of Irish folklore.

2 short for identification:

the vehicle was seized for ident, and this is still under investigation.