tag lineEnglishOxford New American Dictionarytag line /ˈtaɡ ˌlīn, ˈtæɡ ˌlaɪn / ▸ noun North American informal a catchphrase or slogan, especially as used in advertising, or the punchline of a joke: “struggling to save their marriage” is a tabloid tag line that has become permanently affixed to the couple.