▸ verb [with object] mainly formal form an idea of; imagine or conceive:
he is part of a team that ideates branding strategies
(as adjective ideated) the arc whose ideated center is a nodal point in the composition.
▪ [no object] form ideas; think.
– ORIGIN late 17th century : from medieval Latin ideat- ‘formed as an idea’, from the verb ideare, from Latin idea (see idea).