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fade-in

Flag: gbEnglishOxford New American Dictionary

fade-in /ˈfād ˌin, ˈfeɪd ˌɪn /
noun a filmmaking and broadcasting technique whereby an image is made to appear gradually or the volume of sound is gradually increased from zero:
the film begins with a fade-in to an exterior scene.
fade-in — ONAD · Shobdo