hard-hitting

adjective

the campaign against speeding included a hard-hitting television advertisement:

uncompromising, blunt, forthright, frank, honest, direct, tough;

critical, condemnatory, unsparing, strongly worded, straight-talking, all out, pulling no punches, no holds barred, not mincing one's words, not beating about the bush;

informal upfront, straight from the shoulder;

North American, informal badass.

▷antonyms mild.

hard-hitting Oxford Dictionary of English