damn
verb
1 if we did not believe in God, we would be damned:
curse, put a curse on, put the evil eye on, execrate, imprecate, hoodoo;
anathematize, excommunicate;
North American hex;
informal put a jinx on, jinx;
rare accurse.
▷antonyms bless.
2 we are certainly not going to damn a product just because it is non-traditional:
condemn, censure, criticize, attack, denounce, deplore, decry, revile, inveigh against;
blame, chastise, castigate, berate, upbraid, reprimand, rebuke, reprove, reprehend, take to task, find fault with, give someone/something a bad press;
deprecate, disparage;
informal slam, hammer, lay into, cane, blast;
British, informal slate, slag off, have a go at;
archaic slash, reprobate;
rare excoriate, vituperate, arraign, objurgate, anathematize.
▷antonyms acclaim; praise.
damn Oxford Dictionary of English