capitalize

verb

the capacity of mature businesses to capitalize rapidly growing ventures:

finance, fund, underwrite, provide capital for, back, sponsor;

North American bankroll;

North American, informal stake.

□ capitalize on

an attempt by the opposition to capitalize on the government's embarrassment:

take advantage of, profit from, turn to account, make capital out of, make the most of, exploit, benefit from, put to advantage;

maximize;

strike while the iron is hot, make hay while the sun shines;

informal cash in on.

capitalize Oxford Dictionary of English