temptation

noun

1 Mary resisted the temptation to answer her mother back:

desire, urge, itch, impulse, inclination.

2 he had no intention of exposing her to the temptations of Las Vegas:

lure, allurement, enticement, seduction, attraction, draw, pull, invitation;

bait, decoy, snare, trap, siren song;

informal come-on.

3 the temptation of travel to exotic locations:

allure, appeal, attraction, attractiveness, fascination.