Shobdo Logo
OAT→gimmick

gimmick

Flag: gbEnglishOxford American Thesaurus
gimmick
noun
a quality newspaper shouldn't have to resort to gimmicks like bingo:
publicity device, stunt, contrivance, eye-catching novelty, scheme, trick, dodge, ploy, stratagem;
loss-leader;
informal shtick.
gimmick — OAT · Shobdo