embarrassing
adjective
1 he was frightened of making an embarrassing mistake:
shaming, shameful, humiliating, mortifying, demeaning, degrading, ignominious;
upsetting, disconcerting, discomfiting, discomposing, confusing, flustering, agitating, discountenancing, distressing;
discreditable, dishonoring, disgraceful;
informal blush-making, cringey.
2 there may be some embarrassing questions at the shareholders' meeting:
awkward, uncomfortable, difficult, tricky, delicate, sensitive, problematic, troublesome, thorny, knotty, vexatious, ticklish;
compromising, humiliating;
informal sticky, dicey, hairy, cringeworthy, cringe-making, cringey;
British, informal dodgy.