campaign

noun

1 Napoleon's Russian campaign | the air campaign:

military operation(s), maneuver (s);

offensive, attack, advance, push, thrust;

crusade, war, battle, engagement, action.

2 the campaign to reduce harmful vehicle emissions | a new campaign against drinking and driving:

crusade, drive, push, effort, struggle, move, movement;

operation, maneuver, course of action, strategy, set of tactics, battle plan;

battle, war.

verb

1 a movement campaigning for political reform:

crusade, fight, battle, work, push, press, strive, struggle, agitate;

promote, advocate, champion, speak for, lobby for, propagandize.

2 she campaigned as a political outsider:

run/stand for office, throw one's hat in the ring;

canvass, electioneer, solicit votes;

North American, informal stump, take to the stump.