Englishballyhoo
noun
informal
after all the ballyhoo, the film was a flop:
publicity, advertising, promotion, marketing, propaganda, push, puffery, buildup, boosting;
commotion, fuss, ado, flurry, excitement, ferment, tumult, hurly-burly, hue and cry, bustle, hustle and bustle;
informal hype, spiel, hoo-ha, hullabaloo, flap, song and dance, splash;
British, informal kerfuffle, carry-on;
New Zealand, informal bobsy-die.