esses, products, or services) by using an innovation (such as a new technology or business model) to gain a foothold in a marginal or new segment of the market and then fundamentally changing the nature of the market //In contrast, the digital technologies that allowed personal computers to disrupt minicomputers improved much more quickly; Compaq was able to increase revenue more than tenfold and reach parity with the industry leader, DEC, in only 12 years. — Clayton M. Christensen et al. //… this innovative service that might disrupt the industry comes at the low end of the product/service/technology, a place where these high-end consumers have neither interest nor experience. This low-end attack, which initially does not attract much attention, might grow to be a high quality service that supplants the incumbent. — Eitan Muller